We managed two campaigns for a web design agency from May to December. Initially, the agency's backend offer was limited to the statement, 'We help you build beautiful websites,' which was neither measurable nor results-oriented. After redefining the backend offer to focus more on revenue, impact, and sales, we observed noticeable improvements in the campaign results. Therefore, our strategy involved collaborating with them to refine their backend offering, and aligning their message to enhance conversion rates significantly.